THE POWERFUL BUSINESS OF BLOGGING, PART I

Many people think that blogging is a waste of time, a little useless and even considered by people as a waste of time, but blogging has become a business.

Blogs are recognized as one of the main social media platforms nowadays.

What is blogging?

 

to know the deginicion of blogging, we can consult the experts: wordpress (is the largest blog platform, defines blogging was a continuous chronicle of information with comments and links.

The blogging translation does not really exist, but it is known as a blog. It can be said that blogging is a way of associating what we do.

blogging is about communicating information to a public and having a clear objective. and blogging is referring to the activity of bloggers or bloggers.

Blogs can vary their content, but each blog can focus on something specific such as finance, fashion, politics, etc. Although each blog is different it has common characteristics.

the comments allow to leave opinions and questions, the content area that allows to see the new messages of the blog and links to related sites.

What is a blogger?

A blogger is a person or a group of people that manages a social network with the objective of entertaining, informing or selling, being the blogger maintains this contact and communicates with his visitors directly.

A blogger can dedicate himself to publish interesting contents for a specific public on his blog, in addition to promoting products and services. That is why a blogger can devote himself to digital marketing or content marketing.

 

que es blogging

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el poderoso negocio del blogging, parte I

mucha gente `piensa que blogear es una perdida de tiempo, un poco inutil y hasta considerado por las personas como una perdida de tiempo, pero el blogging se ha convertido en un negocio.

los blogs son reconocidos como una de las principales plataformas de medios sociales hoy en dia.

que es el blogging? 

 

para saber la deginicion de blogging, podemos consultar a los expertos: wordpress (es la plataforma de blogs mas grandes, define el blogging era una cronica continua de informacion con comentarios y enlaces.

la traduccion del blogging no existe en realidad, pero se conoce como blog. Se puede decir que el blogging es una forma de asociar lo que hacemos.

blogear se trata de comunicar informacion a un publico y tener un objetivo claro.

MARKETING TIPS TO WORK LIKE THE BIG ones. PART II

What to tell the audience?

If the company is new, to know that we can double exposure to it and awareness of it.

move with a purpose. define your mission and vision and turn it into marketing. The final goal is to generate income, but that does not interest the audience. They want to know what problem they are going to solve, how to achieve what they feel and how they will win. Creating a brand is not about being cool.
distinguishes the company from others: if you do not know who your competitor is, how can you persuade the public you want to go to use your brand and not another? Showing that it is different gives consumers a reason to deepen and learn to love the brand.

Make it memorable: since it has proven to be useful and memorable, you have to do something that stays in people’s minds, so that they buy and come back. the strategy is to generate a fantastic experience throughout the business, which means creating a business culture that is involved in the brand and people work for the company. that includes the experience in social networks and the video channels that people want to see. Reflect each of the steps that people give to you to buy and this strategy can be charming.

make it personal: networks have given consumers access to information and bring them closer to brands and make more informed choices, so that people who work in sales use social networks to get closer to people. help also in social networks to empower the client and take it into account and encourage a lasting trust in the company.
Simplicity is key in any brand development: think too much and make too many considerations that the brand is considered disjointed. an approach that helps the company, the involvement of clients and prepares a business with a great start. and add a personal touch making the marketing team a great success.

Resultado de imagen para 5 tips para que el marketing sea memorable

Resultado de imagen para 5 tips para que el marketing sea memorable

tips de marketing para trabajar como los grandes. parte II

¿Que decirle a la audiencia? 

si la empresa es nueva, para saber que podemos hacer doble exposicion a la misma y consciencia de la misma.

  • muevete con un proposito. define tu mision y vision y conviertelo en mercadotecnia. la meta final es generar ingresos, pero eso no interesa a la audiencia. ellos quieren saber que problema va a solucionar, como lograr lo que siente y que ganaran. crear marca no se trata de ser cool.
  • distingue a la compañia de otras: si no sabe quien es su competidor, como puede persuadir al publico al que quiere dirigirse que usen la marca tuya y no de otra? mostrar que es diferente le da a los consumidores una razon para profundizar y aprender a amar la marca.
  • hazlo memorable: ya que ha demostrado que es util y memorable, hay que hacer algo que se quede en la mente de las personas, para que compren y regresen. la estrategia es generar una experiencia fantastica a lo largo del negocio, lo que significa crear una cultura empresarial que este involucrada la marca y la gente trabaje para la empresa. eso incluye la experiencia en redes sociales y los  canales de video que las personas quieren ver. reflexiona cada uno de los pasos que las personas dan hacia ti para comprar y esta estrategia puede ser encantador.
  • hazlo personal: las redes le han dado a los consumidores acceso a la informacion y los acerca a las marcas y hace elecciones mas informadas, asi que las personas que trabajan en ventas utilizen las redes sociales para acercarse a las personas. ayuden tambien en las redes sociales para potenciar al cliente y tenerlo en cuenta y fomentar una confianza perdurable en la empresa.
  • la simplicidad es clave en cualquier desarrollo de marca: pensar en exceso y hacer demasiadas consideraciones que la marca se considere turbia  desarticulada. un acercamiento que ayude a la compañia, el involucramiento de los clientes y prepara a un negocio con un gran comienzo. y añadir un toque personal haciendo que el equipo de marketing tenga un gran exito.

 

  • Resultado de imagen para 5 tips para que el marketing sea memorable

 

Resultado de imagen para 5 tips para que el marketing sea memorable

 

TIPS TO MAKE MARKETING LIKE THE GREAT ONES. PART I

5 tips para hacer marketing como los grandes

In the words of Robert Kiyosaki, if you are not a brand, you are a product. So why do all business owners invest in building their brands? There are other things that require attention and it could be that the construction of the brand is not important when it is to bring the product to the market. but do not dismiss the power of this strategy.

you do not have to hire a strategist to fine-tune the company’s marketing strategy, but you need more than just choosing the color palette. There you have brand creation lessons that you can learn from big brands.

develop comprehensive brand standards: start with learning a comprehensive brand standard, as well as the mistakes that many companies make when they overlook this process.
designates a single person to lead and promote the brand standards: make sure that this collaborator is the czar of the brand. If you are working on new packaging, he has to be involved. The same works for the creation of a marketing material. You can get involved in training your customer service representatives.
adopt narrations: do you want a great example of narration in action? watch the videos of find your nike greatness or create valuable content on the blog and social networks. Mastering the power of narration is not limited to big brands. share the story of how the company was created and create relevant and useful content in all possible ways and post how customers have brand experiences. You will be surprised how much the consmidores adopt the stories and create them for you.
get involved with the community: brand building should attract buyers. whoever observes the brand elements must perceive them as if they were part of the community and have shared ties in the same direction.

tips para hacer marketing como los grandes. parte I

5 tips para hacer marketing como los grandes

en palabras de robert kiyosaki si no eres una marca eres un producto. entonces porque todos dueños de negocios invierten en construir sus marcas? hay otras cosas que requieren la atencion y podria ser que la construccion de la marca carece de importancia cuando es llevar el producto en el mercado. pero no deseches el poder de esta estrategia.

no hay que contratar a un estratega para que afine la estrategia de marketing de la empresa, pero s necesitas mas que solo escoger la paleta de colores. ahi tienes  lecciones de creacion de marca que puedes aprender de grandes marcas.

  • desarrolla estandares de marca integrales: comienza con aprender un estandar de marca integral, asi como las equivocaciones que cometen muchas compañias cuando pasan por alto este proceso.
  • designa a una sola persona para encabezar e impulsar los estandares de marca: asegurate que este colaborador sea el zar de la marca. si estas trabajando en empaques nuevos, el tiene que estar involucrado. lo mismo funciona para la creacion de un material de marketing. puede involucrarse en entrenar a sus representantes de servicio al cliente.
  • adopta narraciones: quieres un gran ejemplo de narracion en accion? mira los videos de encuentra tu grandeza de nike o crear contenido de valor ene el blog y redes sociales. dominar el poder de la narracion no se limita a las grandes marcas. comparte la historia de como se creo la compañia y crear contenido relevante y util en todos los medios posibles y haz post de como los clientes tienen experiencias de marca. te sorprendera cuanto los consmidores adoptan los relatos y los crean por ti.
  • involucrate con la comunidad: la construccion de marca debe atraer a los compradores. quien observe los elementos de marca debe percibirlos como si fueran parte de la comunidad y han compartido lazos en la misma direccion.

the power of micro: influencers are the of the social media in 2018

if you are into digital marketing, it is likely that you are already aware of influencer marketing by now. They play a strong role in establishing the brand image of a company. But at the same time, these influencers are quite expensive and their rates do not fit into the budget of smaller companies.

Influencer marketing emerged as a trend few years back and it is still going strong with online marketers trying to reach out to their target audience by leveraging the influence of the influencers. But smaller companies missed out on that opportunity and it is here where the role of micro-influencers came to play.